Presented by Bill Kleyman, Executive Vice President of Digital Solutions, Switch  

It’s pretty clear that trying to understand a new generation of workers is top of mind for just about everyone. Generation Z after all accounts for 61 million people in the United States, a number that’s already larger than Generation X and two-thirds the size of the baby boomers. As this new generation enters the workforce, the big question that many employers are asking themselves is, “how do I recruit and retain Generation Z workers?” The short answer is – nothing like you would recruit previous generations. While Millennials were the digital pioneers, GenZ are the real-world digital natives and their drivers and motivators are vastly different. This presentation will examine the internal and external factors that impact the decisions of GenZ workers while discussing what employers can do to tailor their hiring process and benefits packages to effectively recruit and retain this new generation of working professionals.